Before you fill the pipeline, define what you stand for. Your pillars are the 2–3 recurring themes that everything you create connects back to.

Without pillars, you create randomly. With pillars, you build a body of work.

How to define yours: Ask — what are the 3 topics I could talk about every week without running out of things to say?

Pillar 1 — [Name it]

What it's about:

Why I'm the right person to talk about this:

Example content ideas:

Pillar 2 — [Name it]

What it's about:

Why I'm the right person to talk about this:

Example content ideas: