Spend 20 minutes every week here. Same day, same time. Treat it like a meeting you can't cancel.
This is what keeps Laura alive and your content moving forward.
The 20-Minute Ritual
Step 1 — Capture (3 mins)
- Open the Ideas Bank and add anything new from the past week
- Check your phone notes, voice memos, DMs for ideas you saved elsewhere
Step 2 — Promote (5 mins)
- Look at the Ideas Bank and pick 1–2 ideas worth moving into the pipeline
- Add them to Content Pipeline with a status of 📅 Planned
Step 3 — Advance (7 mins)
- Look at everything in ✍️ Drafting — what can move to ✅ Ready this week?
- Look at everything in 📅 Planned — what can you start drafting?
- Move at least one card forward in status
Step 4 — Ship (3 mins)
- What is ✅ Ready right now? Schedule it or publish it. Don't let Ready rot.
- Set a Publish Date if it doesn't have one
Step 5 — Kill (2 mins)
- What has been sitting in the same status for 3+ weeks?
- Either commit to it or delete it. Stale content is mental debt.